Win more of the deals already in your pipeline.
You've already put the work into building a pipeline: the outreach, the events, the content, the hours. Iron Yard helps you win more of it. It puts an AI sales coach on every deal in your CRM, spots risks early and guides your sellers on what to do next, before opportunities slip away.
Too many deals depend on you
The problem
In many founder-led SaaS companies, one person knows how to move a difficult deal forward: the founder, or the most experienced seller. When the first salespeople join, that know-how doesn't travel with the deals. You end up rescuing opportunities late, or watching them drift while you're busy elsewhere.
Iron Yard brings consistent coaching, specific to each deal, to every seller. It's built on established B2B sales practice and the battle-proven judgement of someone who was an EMEA Sales VP at Salesforce. You tailor it to the way you sell: your stages, your qualification bar and your sales method, whether that's BANT, MEDDICC, SPICED or another of the seven it supports. New sellers learn your way of selling on their own live deals, and you can see where your time will make the most difference.
For example
The prospect's technical team has been in four meetings and is positive about the trial, but the CFO hasn't been involved and the business case has no numbers attached. Iron Yard suggests asking the champion to set up a business-value review with the CFO before booking another demo, because more technical work won't supply the missing reason to buy.
Deals go quiet, and you find out too late
The problem
A promising deal goes quiet. Meetings get postponed, the close date moves, and by the time the next pipeline review comes round it may be too late to recover.
Your sellers aren't sure what to do next
The problem
Moving a deal forward takes more than another follow-up email. Sellers need to know which questions to ask, who else to involve, how to handle an objection and when to push back. Without someone experienced beside them, deals lose momentum.
The pipeline looks healthier than it is
The problem
The CRM shows plenty of opportunities, but some have no confirmed budget, no access to the person who signs or no reason to decide this quarter. They make the forecast look encouraging and take up time that promising deals need.
Why teams trust it with their pipeline
It only reads.
Iron Yard never writes to your CRM, your email or your calendar. It recommends; your sellers decide and act.
It shows its working.
Every recommendation comes with the evidence and the reasoning behind it.
Your data stays yours.
Hosted in the EU and never used to train AI models. You can disconnect at any time.
It works with what you already use.
HubSpot, Salesforce, Pipedrive, Attio or Zoho, with coaching in Slack, inside the CRM and before every meeting.
Your CRM manages your deals. Iron Yard coaches them.
Three ways Iron Yard helps you win more: it spots risks before they become lost deals, shows each seller what to do next and helps you focus on the deals worth winning.
See what Iron Yard finds in your own pipelineSee your first real deal coached within minutes · 14 days free · No card required · Works with your existing CRM
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