Modern Selling Video Course

A 5-part video series to help you master the principles, metrics, and strategies of modern SaaS sales.

Part 1

10 Principles of Modern Sales

The Founder's Guide to Modern SaaS Selling provides a comprehensive framework for achieving commercial success in the SaaS industry. The guide emphasizes ten essential principles of modern selling, each crucial for navigating the competitive landscape effectively.

Part 2

KPIs and Key Terminology

Modern selling is about process and metrics. This course introduces the key metrics and shows how they interact to enable the user drive the business forward.

Part 3

The Sales Process

This course highlights the value of having a sales process, how it can help you build the value story in the context of following how buyers buy.

Part 4

The Seven Elements of a Deal Cycle

The seven elements in play across a deal cycle — value discovery, reaching out to power, engaging your team, and more. A practical guide to managing all the moving parts of a complex deal.

Part 5

Deal Velocity is Your Friend

Avoiding deal stalls and learning how to spot them and recover from them is critical. This course shows you how to maintain momentum and keep deals moving forward.