Product news and announcements from the Iron Yard team.
Category
Year
ICP Fit charts open, won and lost deals against six real dimensions of your ideal customer — and now runs on the exact same scoring engine as Deal Health, so the two views can never disagree.
A category-weighted forecast that doesn't just trust what a rep marked "Commit" in the CRM — it cross-checks it against the deal's actual health and flags the ones quietly at risk.
Win rate, cycle time, deal size and quota progress, computed continuously across every rep and every pipeline, with AI commentary on the gap between plan and actuals.
The Win-Pattern Evidence Engine mines a customer's own won and lost deals to produce citable, stage-relative comparisons — backed by a 12-rule benchmark rulebook from day one.
A second major CRM partnership in as many months, formalising Iron Yard's standing alongside the platform its customers already trust to run their pipeline.
21 background triggers watch every synced deal around the clock, pushing a coaching message the moment something needs attention — not the next time someone happens to open the CRM.
Iron Yard joins more than 1,600 technology partners building alongside HubSpot — the first of several CRM partnerships the company plans to formalise this year.
Buying Committee assembles itself from CRM contacts, calendar attendees and email participants — then infers who's the champion, who's the economic buyer, and who's just cc'd.
Deal Health turns a gut feeling about a stalling deal into a documented, overridable score — built from the buying committee, the emails, the calendar, and the CRM itself.
Ten free monthly webinars return for a second year, tackling pipeline leaks, forecast accuracy, and win rates with the same data-driven strategies Iron Yard builds into its own platform.
HubSpot, Salesforce, Pipedrive, Attio and Zoho all land in one nightly-refreshed database — with HubSpot and Salesforce now also updating every 15 minutes.