Iron Yard Scores Every Deal Across 38 Elements, With Evidence Attached
Deal Health turns a gut feeling about a stalling deal into a documented, overridable score — built from the buying committee, the emails, the calendar, and the CRM itself.
Iron Yard today detailed Deal Health, the scoring system underneath every deal in the platform — an AI-generated assessment across 38 elements, grouped into eight sections that mirror how a real deal actually gets won: Qualification, Value Discovery, Investment ROI, Competition, Trust, Own It Together, Reach Out to Power, and Close the Deal.
"A health score nobody can explain isn't worth much. Every single one of ours points back to the email, the meeting note, or the CRM field it came from — so a rep can actually argue with it, not just trust it blindly."
David Larkin, Founder, Iron Yard
For any open deal, Iron Yard assembles a full snapshot — CRM fields, buying committee, email and calendar activity, and outside research — and scores it against all 38 elements. Every score comes with the evidence behind it, not a number with nothing to check it against, and any score can be manually overridden when a rep or manager knows something the data doesn't show yet.
Stall risk is detected the same way — from engagement patterns, activity gaps, and how long a deal has actually sat in its current stage — rather than a single hardcoded rule that fires the same way for every business. Hard gates can also be set for genuine non-negotiables, at the company level or the individual deal level, so a deal missing something the founder has decided always matters gets flagged without anyone having to remember to check.
The scoring evidence now carries the full text of emails and meeting notes rather than a short preview, so a figure or commitment buried partway through a long message is never missed.
About Iron Yard
Iron Yard is a CRM-integrated sales coaching platform that watches every deal in a founder's pipeline from the moment it's created, scoring deal health, surfacing what needs attention, and coaching reps in the tools they already use. Iron Yard supports HubSpot, Salesforce, Pipedrive, Attio and Zoho.
Media contact: press@ironyard.io