Iron Yard Opens Its Second Annual Sales Masterclass Series
Ten free monthly webinars return for a second year, tackling pipeline leaks, forecast accuracy, and win rates with the same data-driven strategies Iron Yard builds into its own platform.
Iron Yard today announced the return of its Sales Masterclass Series for 2026 — a free, monthly webinar programme now in its second year, running from January through October and open to anyone involved in closing deals.
"We ran this series for the first time last year because we kept having the same conversation with founders one-on-one, over and over. Doing it monthly means the conversation never has to stop — and coming back for a second year tells us it's genuinely useful to the people showing up."
David Larkin, Founder, Iron Yard and Host of the Sales Masterclass Series
In today's fast-paced sales environment, guesswork is no longer an option. Sales teams that rely on outdated forecasting methods, inefficient deal management, and reactive coaching often struggle with missed quotas, stalled deals, and revenue unpredictability. The series was built to close exactly that gap — ten expert-led sessions covering AI-driven sales insights, proactive pipeline management, and high-performance coaching techniques, aimed at teams that want to hit their targets with confidence rather than a guess.
Each session is hosted by David Larkin, Founder of Iron Yard, drawing on a background in B2B SaaS and consultative selling that spans nine years, more than 24 companies and accelerators, and over $900M in investment across the businesses he's advised. The series is aimed squarely at teams using or planning to use HubSpot or Salesforce, with a sales cycle over 30 days, deal sizes above €5,000, and multiple stakeholders in the room — the exact conditions where a structured, data-driven process makes the biggest difference.
This year's line-up opens with a session on whether a team's current pipeline can actually deliver its 2026 plan, and moves through pipeline leaks, forecast accuracy, real-time deal coaching, sales cycle length, rep performance, lead qualification, automation, coaching culture, and the KPIs that actually predict revenue:
| Date | Session |
|---|---|
| 20 JAN | If Nothing Changes, Will Your Pipeline Get You Where You Want to Be in 2026? |
| 22 JAN | The Hidden Revenue Killer: How to Fix Your Leaky Sales Pipeline |
| 19 FEB | Why Your Sales Forecast Is Wrong (And How to Fix It for Good) |
| 26 MAR | How Real-Time Deal Coaching Increases Win Rates by 32% |
| 23 APR | The Fast Track to Faster Deals: Cutting Your Sales Cycle by 23% |
| 19 MAY | The Science of Sales Performance: Why 46% of Reps Miss Quota |
| 25 JUN | The Lead Qualification Playbook: How to Stop Wasting Time on Bad Deals |
| 23 JUL | From Busywork to Selling: How AI & Automation Free Up Your Sales Team |
| 20 AUG | How to Build a High-Performance Sales Team with Data-Driven Coaching |
| 24 SEP | The 5 Sales KPIs That Predict Your Revenue (And How to Improve Them) |
Anyone facing a challenge that can't wait for the next scheduled session can book a direct 1:1 call instead, and registering for any live session automatically includes access to the recording for a week afterwards, so a clashing diary is never a reason to miss one.
The series reflects the same belief that runs through the Iron Yard platform itself: that real sales performance comes from data-driven process, not gut feel, and that the biggest gains are available to any team willing to look closely at where their own pipeline is actually leaking revenue.
About Iron Yard
Iron Yard is a CRM-integrated sales coaching platform that watches every deal in a founder's pipeline from the moment it's created, scoring deal health, surfacing what needs attention, and coaching reps in the tools they already use. Iron Yard supports HubSpot, Salesforce, Pipedrive, Attio and Zoho.
Media contact: press@ironyard.io