Iron Yard Now Reads Five CRMs From a Single Synced Pipeline
HubSpot, Salesforce, Pipedrive, Attio and Zoho all land in one nightly-refreshed database — with HubSpot and Salesforce now also updating every 15 minutes.
Iron Yard, the sales coaching platform that watches every deal in a founder's pipeline, today announced full support for five CRM platforms — HubSpot, Salesforce, Pipedrive, Attio and Zoho — through a single sync engine that keeps every rep's data current without anyone touching a spreadsheet.
"Most sales tools ask you to pick a CRM and live with it. We built this the other way round — the CRM you already run is the one Iron Yard shows up inside, on day one, without a migration."
David Larkin, Founder, Iron Yard
Every night at 2am, Iron Yard pulls a fresh copy of contacts, deals, activities, emails and calendar events out of the customer's CRM of choice and into its own database. For companies on HubSpot or Salesforce, a lightweight incremental refresh now also runs every 15 minutes, so a deal that moved an hour ago shows up moved an hour ago — not the next morning.
Everything downstream — deal scoring, coaching, the daily briefing, the manager's pipeline view — reads from that one synced copy. Nothing queries the CRM live, and nothing runs slow waiting on it.
The sync engine also reads company currency directly from the connected CRM, so deal values and targets appear correctly on day one — no manual setup, no second system to keep in sync. Gmail and Google Calendar are included alongside CRM data today; Microsoft 365 support has been assessed and is next on the roadmap.
This is the foundation everything else in Iron Yard is built on — deal health scoring, proactive coaching, and the daily briefing all depend on the same synced copy landing correctly, every night, for every customer, on whichever CRM they already run.
About Iron Yard
Iron Yard is a CRM-integrated sales coaching platform that watches every deal in a founder's pipeline from the moment it's created, scoring deal health, surfacing what needs attention, and coaching reps in the tools they already use. Iron Yard supports HubSpot, Salesforce, Pipedrive, Attio and Zoho.
Media contact: press@ironyard.io