Iron Yard Now Coaches Reps Before They Think to Ask
21 background triggers watch every synced deal around the clock, pushing a coaching message the moment something needs attention — not the next time someone happens to open the CRM.
Iron Yard today launched Proactive Deal Coaching, a background system that watches every open deal every 15 minutes and speaks up the moment something worth a rep's attention happens.
"The best sales managers walk the floor and catch the thing you didn't notice yourself. We built a version of that instinct that never sleeps and never misses a deal, even when the team's stretched thin."
David Larkin, Founder, Iron Yard
A new deal entering the pipeline, a meeting about to start, a committee gone quiet, fresh research turning up a new signal — each is one of 21 trigger types running continuously against the platform's synced data. Every 15-minute cycle refreshes the underlying CRM data first, then checks it against all 21 detectors, so the coaching a rep sees is never stale.
Every trigger is tiered by urgency — a moment-level alert reaches the rep in Slack, while lower-urgency guidance and insight land quietly in the in-app coaching feed. Cooldowns and stage-gating keep the same nudge from firing twice on the same deal, so the coaching stays useful instead of becoming noise.
Admins can now trigger any of the 21 detectors against a real deal on demand, to see exactly what a rep would receive without waiting for the real-world moment to happen.
About Iron Yard
Iron Yard is a CRM-integrated sales coaching platform that watches every deal in a founder's pipeline from the moment it's created, scoring deal health, surfacing what needs attention, and coaching reps in the tools they already use. Iron Yard supports HubSpot, Salesforce, Pipedrive, Attio and Zoho.
Media contact: press@ironyard.io