Iron Yard Now Coaches From Your Own Closed Deals, Not Generic Sales Wisdom
The Win-Pattern Evidence Engine mines a customer's own won and lost deals to produce citable, stage-relative comparisons — backed by a 12-rule benchmark rulebook from day one.
Iron Yard today introduced the Win-Pattern Evidence Engine, which turns every customer's closed-deal history into quantified, evidence-backed coaching — the layer underneath both the live coaching conversation and the background triggers.
"'Best practice' from a book someone else wrote never quite fits your business. What actually works is what's already worked here, in your own pipeline — we just make that visible instead of leaving it buried in closed deals nobody looks back at."
David Larkin, Founder, Iron Yard
Rather than offering generic best practice, the engine holds every open deal up against where the customer's own winning deals stood by the same point in the pipeline. A deal missing something 83% of past wins had by this stage gets flagged with that exact number attached — not a feeling, a fact drawn from the company's own history.
New customers don't wait months to benefit — a 12-rule, expert-authored benchmark rulebook gives the engine teeth from day one, before there's enough closed-deal history of their own to mine. As real wins and losses accumulate, the customer's own data takes over and the coaching gets sharper with every deal that closes, in either direction.
The same evidence feeds the live coaching conversation, the background triggers, and the Deal Briefing page — one shared foundation, not a separate report someone has to remember to check.
About Iron Yard
Iron Yard is a CRM-integrated sales coaching platform that watches every deal in a founder's pipeline from the moment it's created, scoring deal health, surfacing what needs attention, and coaching reps in the tools they already use. Iron Yard supports HubSpot, Salesforce, Pipedrive, Attio and Zoho.
Media contact: press@ironyard.io